Contemporary Cases in Strategic Management

Advantage, Innovation, and Renewal

 

Strategic management has become increasingly important for organizations facing rapid changes in competition, technology, markets, and stakeholder expectations. Organizations are expected not only to formulate appropriate strategies but also to develop the capabilities required to respond to uncertainty and maintain long-term performance. Strategic management provides a foundation for understanding organizational direction, allocating resources, strengthening capabilities, and creating value in an increasingly dynamic business environment.
This book, Contemporary Cases in Strategic Management: Advantage, Innovation, and Renewal, presents fundamental and contemporary perspectives on strategic management. The discussion begins with the foundations and principles of strategic management, followed by the strategic business environment, organizational resources and capabilities, competitive advantage, and competitive strategy. These topics provide a conceptual foundation for understanding how organizations establish direction and strengthen their position in competitive environments.

Penulis

Dr. Deddy Marciano, S.E., M.M., CBC., CSA., CIB., CRP.
Prof. Dr. Amelia, S.E., M.M.
Dr. Erlina Dwi Ratna Sari, S.E., M.M.

ISBN-
PenerbitCV. Literasi Nusantara Abadi
Halamanviii + 166
HargaRp 246.000